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Education - Business - Feature - Must Read - Opinions - April 16, 2021

Every Business need to have a good Network- Customer, Clienteles and viewers

The foremost key for any successful venture is to have a good relationship with everyone around the periphery. It could be personal and professional when we write about relationships, as it simultaneously affects the mental state for co-workers and the businesses too. 

Communicating is the key to building healthy relationships and right communication can create history, resulting in profits. All that has to be done is the right communication and building a bond between people around you. We can do that by talking to people and getting ideas. Here, let us discuss the main key for any business, which helps an individual to understand and grow in their respected fields. Let us get some answers to those question which every aspiring entrepreneur or businessman looks for but keeps themselves confused for a long while, which results in a delayed action plan.

How do we build relationships with people we do not know for long?

Communicate is the key to all the confusion. All you have to do is to talk. A person’s worth is defined by what others think of him/her and one’s true nature can only be analysed once you speak to the person.. For instance, the PM of India and President of the USA have their own fan following- some might appreciate them and some might not- it is about the view of the person. Hence, their communication is showcasing their vision, and everyone has their own way to understand and analyse. But without hearing or listening to a person, one cannot at all understand the person and his opinions, hence, cannot be judged good, bad or wise.

How to be a good professional communicator? What are the keys to be a successful communicator?

The process of talking to people, listening and letting them speak out their thoughts, understanding their views and vice versa and exchanging ideas over the discussion is considered to be healthy communication. 

When we speak of formal communication and success, one must have a good Network with many brains and ideas, which could be implemented to result in a great product (tangible or intangible). 

A network can be built only via communicating. It could be your colleagues, your assistant, clients, stakeholders, angel investors and those who are associated with your organisation and the ideas. The people you are interacting with might help you either to grow, by understanding the mission and vision of the founder and work in sync with the same. Always, a good network may result in tremendous profit and success, as you stand in the good books and good actions of people. 

Remember, ‘Your Network says a lot about your Net Worth’.

Every successful person who is good to interact and work for building a good network is a successful businessman at times- from Elon Musk, Jeff Bezos, Jack Maa, Ratan Tata and Dhiru Bhai Ambani, and even the biggest scammers were once the best communicators with worth Network like- Neerav Modi, Vijay Malaya and many more. Businessmen and women have created a huge impact on society and made their own brands. And the only process they followed was networking and communicating with people from various industries.

But before anything, what is Networking is the biggest question which comes to many brains. So let us put some light over the topic with is a must if you aspire to be an ENTREPRENEUR.

What is Networking? 

Networking is a process which can enable us to reach the epitome of happiness in personal life and success in the professional front, especially businesses. It is considered as the foremost key for any startup. Many of us know that business cannot be run single-handedly. But a good networking process may help you lead with the funds, running cost, travel cost and many other expenditures which might help you to grow in the specific market. You get to know many people with many brains, ideations and ideology, which may help you to cloud another barn full of blooming ideas for success. 

When we talk about networking in business, it is a gigantic ocean to understand, if you really aspire to grow your business and reach the epitome of success. 

What is Business Networking?

Business networking is the process of establishing a mutually beneficial relationship with other business people or entrepreneurs, also could be your potential clients and/or customers. The primary and most important purpose for business networking is to tell others about your business and ideas and expectedly turning them into your customers or clients. But how do we get the fruit ripped is in our hands and tongue, both!

The Benefits of Business Networking

If you have a vision and ideas, then you will be able to use your business network to create net worth. Let us explore how.

New contacts – The foremost benefit of networking is to meet potential clients and create an impact through communication which may help you to expand your words for the business idea and generate referrals. By this, you can follow up with the hope to add them in their client base. Networking enables you to identify opportunities for partnerships, joint ventures, and many ways and areas to expand your business. 

Visibility – No one believes you until they see you. All you need to do is to meet and communicate with the potential clients and business partners on a regular basis to maintain your business relationships and smooth communication to know what is going on. Attending networking events and business luncheons and meetups will raise your personal profile and can help keep you to grow your network by meeting and greeting new minds of the right people.

Staying current – Business is just like the climate, it keeps changing with the passing time, and to cope up with the change and target market conditions, one has to be updated with the current scenarios and market trends of your industry. Knowing the market is the best key to developing a business. All one has to do is to have the best marketing plan which vision for the future. One must attend seminars and networking events with their existing peers and associates, on a regular basis will help you to stay current and updated.

Problem-solving – You can always find a solution to your own business problems via networking. For instance, if you have an idea which needs to be implemented and your vision is unable to be stood by your potential partners, or clients, then you may for sure interact with other like-minded people which might be a ripping fruit for your business. All you need is to interact and communicate with more people. And with the law of average, your ideas will be bought by someone who shares the same mindset and ideology.

Sharing knowledge and experience – Networking is another way to gain knowledge and enables you to expand by taking the viewpoints and experiences of others. For example, if you are thinking of getting into import or export business, you might be able to get some valuable advice from someone who has already done business on similar parameters. Taking advantage of the experiences of others, before investing time and money in a particular business could result in better ideation.

Confidence and morale – Most businessmen are positive with their actions, and being engaged with them regularly can be a great morale boost, particularly in the early phases of a new venture, full of challenges and difficulties. If you are not naturally outgoing, regularly meeting new people can also boost your confidence and on a personal basis, you may form new friendships with like-minded people.

The purpose of business networking is to increase business revenue – one way or another. The thickening of the bottom line can be immediately apparent, as in developing a relationship with a new client, or developing over time, as in learning a new business skill.

How to Make the Most of Your Business Networking

All we must do to keep making the most of your business is to extend and grow your business network. And how? Here are the tips below:

1) Meeting people in person seems old fashioned in the digital age, but wherever possible you should network face-to-face. Social media platforms such as Facebook, LinkedIn, and Twitter are excellent ways to communicate with customers and business associates, but they do not substitute for meeting people in person. A lot of local business is still done on a handshake basis, and the best way to network with other local business owners and entrepreneurs is through business groups.

2) The best business networking groups operate as exchanges of business information, ideas, and support. The most important skill for effective business networking is listening; focusing on how you can help the person you are listening to rather than on how he or she can help you is the first step to establishing a mutually beneficial relationship.

3) Don’t spread yourself too thin. Business networking is about cultivating relationships – you’re not going to be able to do that if you’re trying to be an active participant with five or six different groups. And you need to be an active participant in whatever networking group you join. It’s contributing that will bring you the benefits of networking you’re looking for, such as more business. You need to not only attend the meetings of your networking group regularly but go prepared to offer something of value to the group.

4) Choose the networking group that’s best for you. A strong contact referral group such as BNI, whose purpose is for members to find and exchange referrals, operates very differently than a community service club such as Rotary International whose primary purpose is to serve the community.

Communication is the key to any relationship, and quality communication can make wonders in life. Business is all about Networking and communication in order to reach the right set of people with the same mindset and vision to exponentially grow. And being extrovert is not a disguise, but a blessing when you have the vision to be something huge. 

So Keep Taking, Keep Networking, Grow your knowledge and your business and enjoy great companions.

This article was originally written by Saumya Nigam, Co-Founder and Editorial Head at True Speak. She is an entrepreneur and has been working on various projects nationally and internationally.

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